The moment a user switches tells you everything about what your product actually is. I have been using an iPhone for over ten years. I know exactly where everything is. I trust the ecosystem. I pay the premium for it without much debate. And yet, every time I step out of the house in India and need to get somewhere, I open Google Maps. Not because Apple Maps looks bad. It doesn't. It looks better, actually — cleaner roads, softer colors, less visual noise. A calmer experience

On invisible AI, visible AI, privacy, and what products are getting wrong about all three. I have been using Naukri.com to find a job. I uploaded my resume. Filled in my preferences. Explicitly told the platform what kind of roles I want, what industries interest me, what level I am at. The system has more information about my career than most people I have met in person. And yet, every day, it sends me AI-generated job suggestions that feel completely disconnected from every