WriteForm Marketing Design

WriteForm

A smart academic writing tool that saves students hours by automating the formatting and citing of their paper

My Role

Content Design
UX Writing
marketing Strategy

Scope

Website, landing pages, checkout, onboarding emails, brand assets.

Strategy Roadmap

Building a User’s Persona (Early User Research)

Identifying Our Goal

Evaluate Audience & Post Types per Platform

Planning the Campaign

Step 1: User Persona

Step 2: Identifying Goals

Build awareness for WriteForm as the ultimate APA formatting assistant before launch.
KPIs: Engagement rate, follower growth, comments/shares, landing page visits, email signups.

Step 3: Evaluate Audience & Post Types per Platform

Step 4: The Campaign

Phase1

Focus on pain points, relatable memes, and humor to build connection

1/1

Phase2:

Increase intrigue with subtle hints of the solution

1/1

Phase 1 Content: LinkedIn

"📚 Did you know that students can lose up to 7-8 hours of their paper-writing time just to formatting and citations?  If writing a major assignment takes 15 hours, that’s about 5 to 6 hours spent only on formatting APA style, margins, headings, and references.  

This time spent isn’t moving ideas forward, it’s energy devoted to technicalities. For grad students, mastering APA formatting isn’t just about following rules. It’s about navigating one of the biggest productivity blockers in academic life.  
At our academic writing portal, we believe formatting shouldn’t decide grades, deas should.  

👉 How much time do you lose to formatting each semester? Share and let’s start a conversation."

"📑 Formatting a paper can feel like a full-time job, but it doesn’t have to.

Last semester, a grad student told us she spent nearly 3 hours fixing APA margins and citations after already completing her research, a sentiment echoed by thousands. According to a cross-campus survey, the median formatting time for papers is 14 hours, and even seasoned PhDs admit to spending entire afternoons wrangling citation perfection.  Stories like this are everywhere. Formatting stress quietly eats into creative and analytical time, time that could be devoted to research, learning, or even rest. Students aren’t struggling because they lack discipline; the system simply demands perfection on the details that don’t reflect deeper learning.  

💬 What’s the most frustrating last-minute formatting mistake you’ve ever had to fix?"

Phase 1 Sample Calendar